Four years ago when Justin Klomp and his dad, Ralph, came up with the idea of using customers and other notable locals modeling Trice Jewelers jewelry on the pages of the annual catalog, Justin thought, “Who in the world would do this? I had to say, ‘Please, be a model, please.’ And they would say, ‘Well, I don’t know.'”
But model they did, and the catalog caught on to the point where the Klomps’ cup runneth over with willing volunteers. In a break with tradition that featured a prominent woman on the catalog cover, this year’s glossy magazine (mailed to subscribers on Thursday) features Broncos cornerback Champ Bailey, the official Trice spokesman.
“All the girls helping me on this catalog said, ‘You’ve got to put him on the cover,'” Justin said. “I said I’ve got to make sure Champ is OK with this. He texted right back and said, ‘I’d be honored.'”
The cover shot shows Bailey wearing a Breitling for Bentley watch with a price tag of $12,000. Did Bailey get to keep the bobble? “No, but maybe we can work out something with him,” Justin joked.
The current catalog includes 32 models dripping in diamonds including TV personalities Natalie Tysdale and Susie Wargin, Miss Colorado Hannah Porter, former Bronco Mark Schlereth’s daughter, Alex Schelereth, director of Denver Broncos cheerleaders Teresa Shear, wife of Broncos head trainer Steve Antonopulos, Susan Antonopulos, Kathy Lee from The Fox radio and pilates and yoga instructor Meredith Hutson.
Prior to press time, Justin eats, breathes and sleeps the catalog. “It’s my baby,” he said. “It makes a pretty big splash in town.”
Trice prints 80,000 copies of the catalog that are available in the store at 6885 S. University Blvd., Centennial, or by mail. And though Pauline Fortuna, the photographer of the past three catalogs, moved to Japan, Trice opted to fly her to Denver for this year’s photo shoot.
As for topping the fourth catalog with the fifth? “It keeps me up at night worrying about what am I going to do next year,” Justin said.
Champ Bailey, above, graces the cover of the 2014 Trice Jewelers Wishbook. Several of Denver’s most famous Denver women (including Bailey’s fiancee, Jessica Herrera, below, grace the catalog wearing some Trice’s gems and diamonds. The Trice family, including owner, Ralph Klomp, and son, Justin, also took part in the photo shoot, bottom. (Trice Jewelers photos)
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