Anthony’s Pizza & Pasta completes rebranding

July 20, 2015

Anthony’s Pizza & Pasta, the Colorado restaurant company that has been serving New York-style pizza built with premium ingredients since 1984, may look a bit different these days. While the company remains proudly true to its neighborhood roots, it has undergone extensive re-branding efforts to showcase a more modern aesthetic and meet the changing needs and expectations of its guests.

Along with a new-and-improved logo, messaging and website redesign, the company is excited to unveil remodeled restaurant interiors and menu items. Anthony’s Pizza & Pasta will roll out new pizza and salad options, as well as seasonally-inspired creations, that reflect the desires of their modern changing clientele.

Customers will still be able to enjoy classic pizzas and pastas, but Anthony’s understands that appetites are evolving. To match the updated menu, remodeled Anthony’s interiors feature sleek and stylish furnishings that complement the welcoming, family-friendly atmosphere. Some locations also offer a full bar, such as the one located at 700 Colorado Blvd. This restaurant hosted a Grand Re-Opening Celebration on July 12 that welcomed over 250 guests who enjoyed signature cocktails, one-dollar slices, free schwag and giveaways, face painting, and more in a beautifully updated bar and dining area.

“The success of our recent Grand Re-Opening Celebration is definitely reflective of the past two years’ re-branding efforts,” says John Lebel, president and CEO of Anthony’s Pizza & Pasta International. “We are proud of the work we have done thus far in our corporate headquarters and in each of our 25 stores. This sort of major, company-wide re-branding effort takes a lot of time, energy and collaboration, and we are happy to see the public respond so well to the results.”

Anthony’s Pizza & Pasta has amassed a loyal following over the years for its dedication to using the highest quality ingredients, including pure imported oil from Italy and 100% whole milk mozzarella cheese. The company has been using all natural and clean ingredients for years – and each and every day, Anthony’s restaurants make fresh pizza dough. The new menu will also feature fresh salads, sandwiches, appetizers and desserts. Guests are invited to dine in or order take-out or delivery over the phone, in person, or on the official website.

 

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