Construction is underway on Pivot Denver, the approximately 580-unit mixed-use community located at the corner of 17th and Wewatta streets, adjacent to the recently revitalized Union Station. This development covers an entire two-acre city block and will be home to Whole Foods Market’s new 56,000-square foot-flagship Denver store.
“As new apartment buildings rise throughout the Denver metro area, it’s critical to be able to provide services and amenities that not only accommodate apartment residents, but will also meet the needs of the surrounding community,” said Peter Petricca of Holland Partner Group. “We believe the addition of Whole Foods Market to our development builds upon the quality of life downtown and is a game-changer for the City of Denver. We’re excited by Whole Foods’ commitment to build a store, which mirrors our commitment to build a premier living environment for individuals seeking a dynamic urban lifestyle.”
Upon completion in April 2018, Pivot Denver will comprise approximately 67,000 square feet of ground-floor retail, one level of underground parking, and three levels of above-grade parking. Sitting on top of the retail/parking will stand three 10-story towers containing approximately 580 luxury residential units. The three towers will be connected by a central amenity building, surrounded by three separate outdoor recreation and living areas.
The amenity building will feature a large fitness facility, community kitchen/lounge area, game room, private theater room and several meeting and conference rooms for resident use. The outdoor recreation areas will offer a resort style swimming pool, multiple outdoor kitchens and grilling areas, as well as private outdoor living areas with fireplaces and fire pits. All this, plus the convenience of a Whole Foods Market on the ground floor will allow Pivot Denver to offer the ultimate in urban living.
“We’re thrilled to push culinary boundaries with this store,” said Heather Larrabee, executive marketing coordinator, Whole Foods Market Rocky Mountain Region. “We’re excited to become a destination for people to dine and lounge downtown and will offer a beautiful second-floor balcony overlooking Union Station, along with an incredible array of fast-casual breakfast, lunch and dinner options for busy downtown professionals. We’ll have special events and tailgating promotions for sporting events and game days, and an extensive catering, delivery and concierge program to make shopping and entertaining easy for downtown denizens. We’ll be forging vibrant partnerships with area culinary stars and restaurateurs, and are proud to be home to hundreds of Denver’s top local food producers. This store will also offer a fresh juice bar, an expanded lifestyle and apparel department, and will be easily accessible by foot, bike, car, bus and train. Current Denver customers will be glad to know we’ll have 100 free, dedicated parking spaces in a garage for superior and fast access.”
Every Whole Foods Market store is custom created for the community it serves – from store design, to product selection, and décor — no two stores are alike. This location will feature décor elements that reflect the history of LoDo and the surrounding area. In addition to an expanded prepared foods and dining department, customers will find fresh and organic produce, more than 1,0000 locally sourced products available year-round, meat and seafood cut fresh in-house by butchers and fish mongers, groceries, pastries and artisan breads baked fresh in-house, sandwiches, burritos, pizzas, rotisserie chicken, sushi, soup and salad bars and chef-made deli fare to go.
The store has launched its Twitter handle to connect with customers and the community, to answer questions, and to provide an insider’s view into the construction and local product selection process: @WFMUnionStation.
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