The Melt opening on the 16th Street Mall Wednesday

September 14, 2015

They had me at Veuve Clicquot.

The Melt, a fast-casual concept that will open this week on Champa and the 16th Street Mall, threw a good-time hearty party Thursday on the Mall’s median that divides the free shuttle buses.

And, yes, the Veuve (as in love) flowed freely.

The Melt, a rapidly growing fast-casual restaurant chain serving an all-natural, chef-inspired menu of premium burgers, grilled cheese, fries, mac ‘n’ cheese, fresh salads and homemade soups along with wine and a selection of locally brewed Colorado beers, will open Wednesday. The opening marks The Melt’s second Colorado location with additional restaurants planned to open across the Front Range in the near future.

To celebrate the grand opening and introduce locals to its concept, The Melt will give away free meals from 11 a.m. to 1 p.m. Tuesday when customers use the password: “Say Cheese Denver!

Headquartered in San Francisco, The Melt is a fast casual eatery that combines chef-inspired, wholesome food with innovative technology and a mission to serve better food to families through 100 percent all-natural American classics.

The Melt offers melts that are handcrafted and made-to-order with quality standards that prohibit hydrogenated fats and artificial colors, flavors, sweeteners or preservatives — really, no artificial anything.

Using only the highest caliber ingredients, The Melt serves guests burgers crafted with a custom blend of Angus and Wagyu beef, grilled cheese melts – melted to order – made with aged cheese, crispy fries, mac ‘n’ cheese, homemade soups and fresh salads.

The growth of The Melt is fueled by a management team led by Flip Video founder Jonathan Kaplan and a board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz, Bruce Dunlevie and Michael Marks, three Silicon Valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur.

For more information, go to www.themelt.com.

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