March marks the start of Jay’s Valet’s Third Annual Kindness Competition, which is being re-branded as the “Valet It Forward” Kindness Competition in celebration of the company’s 30 years of service.
Jay’s is holding a tournament to provide an interactive viral campaign that will increase awareness about nonprofits. It is a small way for Jay’s Valet to say “thank you” to the nonprofits for being kind to others, while having a little bit of fun throughout the College Basketball National Tournament. The goal is to spread awareness about each nonprofit/charity that has made a difference to communities.
Owner Jay Mills’ son, Maxx, will do a blind-drawing to randomly select 64 out of the 168 nonprofits closest to the valet company’s heart to be paired up with college basketball teams within the College Basketball Tournament Bracket. The nonprofit matched with the championship winning team will receive a donation of $1,000 from Jay’s Valet.
The valet company has upped the ante for its 30-year anniversary by making sure every participant who replied to the invitation e-mail will receive a “Valet It Forward” prize. Jay’s will be provide a Jay’s Valet gift certificate worth $250 to be used at the next fundraising event.
Some dates are below:
- March 15: Selection day for the college basketball teams entering the tournament.
- March 16: The official “Valet It Forward” bracket will be announced.
- March 17-18: The first round of the tournament begins.
- March 19-22: Second-third rounds of the tournament.
- March 26, 28: Midwest regional, west regional.
- March 27, 29: South regional, east regional.
- April 4: National semi-finals.
- April 6: Championship game.
- TBD: Trophy/check handing ceremony for winning nonprofit.
Jay’s disclaimer: “We are not affiliated with the NCAA or March Madness. This is a bracket that we create to coincide with the college basketball championship to create awareness of nonprofits throughout our community.”
To follow along with the tournament, go to www.jaysvalet.com.
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