For an unprecedented third year in a row, the BMW Championship was named the PGA TOUR’s Tournament of the Year at the TOUR’s Tournament Meetings on Thursday in La Quinta, Calif.
The award was one of three earned by the 2014 BMW Championship, which also won the “Best On-Site Staging” and “Best Advertising Campaign/Promotional Idea” awards for this year’s tournament at Cherry Hills Country Club.
Conducted by the Western Golf Association, the 2014 BMW Championship continued to raise awareness and support for the Evans Scholars Foundation, the WGA’s 84-year-old sister organization which has been sending caddies to college since 1930.
The penultimate event in the FedEx Cup Playoffs, the BMW Championship was one of the top attended tournaments on the PGA TOUR in 2014, attracting more than 125,000 spectators to Cherry Hills.
“On behalf of the PGA TOUR, I am delighted to congratulate the BMW Championship for the special recognition it has received with these three awards,” said Andy Pazder, PGA TOUR executive vice-president and chief of operations. “The tournament staff should be extremely proud of its hard work and for being recognized as the PGA TOUR Tournament of the Year for the third consecutive season.”
Benchmarks achieved by the BMW Championship in 2014 – in the areas of revenue growth, charity integration, event advertising, host club and community support, title sponsor integration and player and caddie hospitality – were all significant factors in the event being named Tournament of the Year, TOUR officials said.
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