Mitchell Gold, chairman and co-founder of Mitchell Gold + Bob Williams, the home furnishings lifestyle brand, are bringing their combination of comfort and style to Cherry Creek Shopping Center when they open a new 7,000 square foot signature store this month.
A grand opening event is planned for June 26 and will benefit Brent’s Place, a home away from home for families coming to Denver for life-saving treatments.
“The Denver market is a very important region in the country for us and Cherry Creek Shopping Center is one of the premiere shopping destinations in Colorado housing more than 160 specialty shops and restaurants,” Mitchell Gold said. “We’re looking forward to establishing our style leadership position in this vibrant, sophisticated growing market and presenting our brand in a big way.”
Founders of Mitchell Gold + Bob Williams.
The new signature store will be located on the second floor of the Cherry Creek Shopping Center. The store will showcase the company’s signature store design, including soft white walls and floors, bright modular lighting and personally created furniture settings by Bob and Mitchell – showing customers ways to integrate eclectic styles of furniture. The Mitchell Gold + Bob Williams design philosophy is based on making comfort the priority for look, feel and value, and mixing unexpected pieces to give each setting a unique modern twist.
“Having a space to showcase the majority of our product line will let consumers really experience our way of living,” said Bob Williams, president of design and co-founder. “We know buying furniture can be an anxiety-ridden purchase, and we want everyone who walks through those doors to feel welcome, comfortable and very well taken care of.”
The company has always championed “immediate gratification.” The store will be in stock on the vast majority of merchandise on the selling floor and also offer customers and the design trade the ability to custom-order pieces delivered in six weeks in most situations.
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