According to the National Restaurant Association e-letter, Denver-based Chipotle’s position as lifestyle brand won the top spot on DigitalCoCo’s Restaurant Social Media Index, followed by McDonald’s, Taco Bell, Subway and Buffalo Wild Wings (all ick!) in the top five. This time around, Firehouse Subs and Hard Rock Cafe hit the top 10, edging out Sonic and Jimmy John’s.
The index measures influence, sentiment and engagement among more than 56 million social restaurant consumers. Read the complete blog at www.smartblogs.com/food-and-beverage/2014/02/13/2-big-brands-fall-off-rsmi-top-10-rankings-replaced-by-new-contenders.
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