Broncos quarterback Peyton Manning is upping his commercial cred by adding Gatorade to his growing list of product endorsements.
Two new TV spots were released this week under the tagline “Gatorade: Sweat It To Get It.” In each ad, a woman attempts to buy Gatorade at a convenience store, but the red-vested clerk deems these customers unworthy.
In each scenario, the clerk tells the women that Gatorade is only for people who work out. Since he sees no sign of sweat, they don’t deserve the post-exercise drink.
Manning plays the store manager, who the clerk asks to clarify the store policy to each of the sweat-free gals. In one commercial, Manning grabs the Gatorade and hurls it across the store. “Go deep,” he says.
In the second ad, the woman says its her birthday and she confesses that she’s buying the drink for a hangover. When Manning-the-manager comes to the clerk’s aid, the two challenge the birthday girl to perform a yoga position so she can sweat.
Both ads are scary believable in a “Candid Camera” way. Manning plays a convincing manager, which could serve him well with his Papa John’s franchises.
Check out the spots at: http://bit.ly/1riG1Nt and at http://bit.ly/1o61ZLC.
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